THE 'Money for Life' Campaign: Revolutionizing Retirement Narratives

When Sun Life Canada envisioned their "Money for Life" campaign, they weren't seeking just another series of videos—they aimed to redefine retirement for Canadians.

Tasked with showcasing the transformative power of Sun Life Financial's Retirement Savings Plans, our team delved deep into the lives of those who'd found freedom well before traditional retirement age. From the vibrant streets of Vancouver to the serene landscapes of Nova Scotia, we crafted profiles of individuals living retirement on their own terms.

Far from the familiar tales of cottages, golf rounds, and leisurely afternoons on porches, our series spotlighted unique and exciting post-retirement adventures. These narratives did more than inspire—they shattered stereotypes, beckoning viewers to see retirement as not an end, but a thrilling new chapter.

Unleashed across platforms like YouTube, Facebook, and Sun Life's official website, our visuals didn't just draw eyes—they captivated a nation, amassing hundreds of thousands of impressions across Canada.