Crafting Moonlite's Journey from Dream to Phenomenal Success

When the visionary behind Moonlite envisioned a Kickstarter campaign, it wasn't just about launching a product—it was about sharing a dream. The mission? Craft a video and product imagery that would not only inform but also resonate, kindling the fire of crowdfunding support.

Our strategy team delved deep into the heart of Moonlite's story. While elucidating the product's features and benefits was paramount, we recognized the potency of a personal touch. Merely showcasing the product wouldn't suffice; we needed to weave a narrative where audiences could journey with the creator, embracing her passion and vision.

The outcome was nothing short of magical—a poignant and inspiring tale that saw Moonlite shatter its initial $20K funding goal within a mere 48 hours. The crescendo? Wrapping up the 30-day campaign with a staggering $345K in backing. And the accolades didn't stop there. By the year's end, Spinmaster Toys had acquired Moonlite, and two major North American retailers catapulted it to become a top 5 children's toy in Canada.